Bob Lucido

PRESIDENT & CEO, ASSOCIATE BROKER

Bob Lucido is an ambitious leader and professional as well as an expert in marketing and negotiating real estate to maximize profit for his buyers and sellers.

Driven by a passion to help others and a strong moral compass, Bob holds a spotless real estate record that he attributes to the winning formula upon which he has built his career and his team: Integrity, Knowledge, Results.

This formula has served him, his clients, and his team members well for over 40 years.

RECOGNITIONS + AWARDS:

Top Real Estate Agent, Baltimore, MD | Best of Baltimore Issue (2021)
Innovator of the Year, Keller Williams (2016)
Top Luxury Agent, Keller Williams (2019, 2018, 2017, 2016, 2015, 2014)
Best Real Estate Team in Annapolis, What’s Up Magazine (2021, 2019, 2018)
Best Real Estate Agent in Baltimore | Baltimore Sun (2019)
Baltimore Sun (2018, 2017)
Best Real Estate Agent in Howard County, Baltimore Sun (2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014)
Top Workplace in Baltimore, Baltimore Sun (2018, 2017, 2016, 2015, 2014)
Influential Marylander, The Daily Record (2017)

1977: Launched career at age 18, becoming one of the youngest people to obtain a real estate license in Maryland.
1991: Founded Builder’s First Choice, the second largest new home sales & marketing team in the U.S. – included offices in 5 states, employed over 300 people, and reached nearly $1 billion in sales.
2008: Founded Bob Lucido Team together with wife Tracy and just a small group of agents in Maryland.
2013: Became the #3 Remax team in the United States.
2014: Joined Keller Williams. // Became the #1 Keller Williams team in the world. // Opened first Bob Lucido Team office in Maryland.
2015: Opened second Bob Lucido Team office in Maryland.
2016: Opened third Bob Lucido Team office in Maryland. // Launched first location outside of Maryland by expanding to do business outside of Maryland. // Created Lucido Agency, name of expansion teams doing business outside of Maryland.
2019: Launched first location outside of the United States by expanding into Canada, as Lucido Global Canada.
2020: Sold 2,444 units and $896 million in volume of real estate across 2 countries, 12 states, and 1 province for 2020 annual production.
2021: Opened own brokerage, Keller Williams Lucido Agency, in Maryland. // Rebranded parent company from Lucido Agency to Lucido Global, to allow for further growth. // Merged with Edie Waters Network, marking one of the largest mergers in Keller Williams history. Sold over $1 billion in volume of real estate across 2 countries.
2022: Sold over $1 billion in volume of real estate across 2 countries for the 2nd year.
TODAY: More than 250 Lucido team members throughout 2 countries 15 states and 43 locations; recognized by REAL Trends and The Wall Street Journal as the #6 real estate team in the country.

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